Strategy partner: 1491 Transforma
‘1491 Transforma ‘is an architectural firm whose core value is the power of transformation. Our challenge was to capture that essence in a visual identity that can be in constant transformation.
We explored the possibility of using part of their name (1491) as the basic element that would illustrate the core value of the brand. So we transformed it into a house (to represent architecture and interior design) and a chair (for furniture design) to display the different services that the firm provides.
We took a risky path to work on, but we had good guidelines and a solid strategy behind. The application of this visual identity can motivate an interesting way to think about brands.