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Rebranding 1491 Transforma

Strategy partner: 1491 Transforma

Challenge:

‘1491 Transforma ‘is an architectural firm whose core value is the power of transformation. Our challenge was to capture that essence in a visual identity that can be in constant transformation.

Play:

We explored the possibility of using part of their name (1491) as the basic element that would illustrate the core value of the brand. So we transformed it into a house (to represent architecture and interior design) and a chair (for furniture design) to display the different services that the firm provides.

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Learn:

We took a risky path to work on, but we had good guidelines and a solid strategy behind. The application of this visual identity can motivate an interesting way to think about brands.

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