‘La Facultad’ an advertising agency, developed a playful christmas campaign for its client ‘Libri Mundi’ a book store. The main goal of the campaign was encourage parents to give books as christmas present to their children. To made books more appealing, they came with the idea of create a kit where any children’s book came with sheets of paper, where children and parents can find paper masks to cut and play.
For this project we designed 5 different masks of 5 most representative characters of fairy tales. The structure of the mask was simple to cut and ensemble, and its size was intended to fit the face of an adult or a child. To foment the playfulness of paper as we did with the masks, we decided to created the cover of the kit packaging with paper too. For the cover we used a paper filigree technique, to create a magic door with a owl in it. The result was marvellous parents and kids enjoyed books in a more interactive way.
Agency: La Facultad
La Facultad Creative Direction: Xavo Barona & Andrés Freile
Art Direction: Daniela Hurtado
Photography: Ramiro Salazar