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Rayün

Gynecological Logo & Packaging

Strategy Partner: Hosh

Brand: Rayün

Challenge:

Talking about women’s periods is not that easy but it is our duty to transform the way we approach it.

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Play:

Rayün means bloom in Mapuche language. We decided to use the most delicate part of women’s anatomy, the vagina, to represent this beautiful concept of blooming.

 

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One of the products that Rayün sells is the menstrual cup, a product that helps women in their menstrual period without any kind of side effects. Unlike other products like sanitary napkins Rayün’s menstrual cup does not generate waste and has many more advantages. Together, we developed a packaging that was friendly with the customer.. In the package we included a bag to keep the menstrual cup and a calendar to keep the track of the menstrual period for a year.

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