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De la Llama

Branding

Strategy partner: De la Llama

Challenge:

The name of the brand is funny and clever since it can mean “from the llama”. That is why we decided to play with this meanings while trying to make this Llama unique.

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Play:

With WEGE branding tool we developed the essence and translated it to a visual identity. We played with forms, techniques and styles to represent this essence in the form of a unique llama.

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Learning:

The interesting structure of the logo, its colors and compositions are strong enough to create a bold and bright brand architecture.

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