Huracan is a traditional hair dryer developed by Montero an Ecuadorian beauty enterprise. This hair dryer has been around for more than 20 years in the Ecuadorian market. Its high performance has helped it become the preference of all professional and regular customers over the years. In honor of this traditional design, we refreshed its packaging with a colorful, young and fresh proposal. The main object was to highlight its vintage design, but make it feel more updated, playful and stylish.
“This hairdryer might just make us look forward to blowdrying our hair, as it has truly never looked better! ACHU! Studio designed the exciting and youthful packaging for Huracan, a best-selling Ecuadorian hairdryer. The pink box and the hero image of the hair dryer attract your attention right away while the brushstroke typography references the movement and the kinetic aspect of blowdrying your hair. “ The Dieline
Creaitive & Art Direction: Daniela Hurtado C.
Design & 3D: ACHU! Studio
Photography: Dayoco Studio
Model: Isabella Cadena
MUA: Sofía Alcocer
Category:Branding Creative & Art Direction
March 17, 2016