Putting the Fun Into Blowdrying

Huracan and Cyclone are traditional hair dryers developed by Montero an Ecuadorian beauty enterprise. Those hair dryers has been around for more than 20 years in the Ecuadorian market. Its high performance has helped it become the preference of all professional and regular customers over the years.

In honor of this traditional design, we refreshed its packaging with a colorful, young and fresh proposal. The main object was to highlight its vintage design, but make it feel more updated, playful and stylish.

 

“This hairdryer might just make us look forward to blowdrying our hair, as it has truly never looked better! ACHU! Studio designed the exciting and youthful packaging for Huracan, a best-selling Ecuadorian hairdryer. The pink box and the hero image of the hair dryer attract your attention right away while the brushstroke typography references the movement and the kinetic aspect of blowdrying your hair. “ The Dieline


Client: Montero

Creaitive & Art Direction: Daniela Hurtado C.

Design & 3D: ACHU! Studio

Photography: Dayoco Studio

Model: Isabella Cadena

MUA: SofĂ­a Alcocer

We’re a multidisciplinary creative studio based in Quito / Ecuador, that combines handmade techniques with digital ones in order to created unique visuals with a powerful storytelling to shake minds.

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